Toshiana Baker

Advisory Board Member

Toshiana is a licensed esthetician for 16 years who grew into an international educator, traveling globally to facilitate spa and beauty-related programs that she created. At one time, she led a team of 250+ estheticians nationally as the Director of Esthetics for an iconic luxury spa chain Elizabeth Arden Red Door Spas with over 30 locations.

She was also the Regional Operations Director of four full-service spa/salons, including two inside of Saks Fifth Avenue and the Education Executive for the iconic brow artistry brand Anastasia Beverly Hills.

Toshiana also held positions of leadership at other luxury influencer brands in spa, cosmetics, and retail. In 2016, became a full-time entrepreneur who parlays her wealth of experience in spa training, operations and development to help small business owners, solo practitioners and independent brands grow and scale through her consultancy, SpaWorx.

Seeing a gap in the spa and wellness space for support, professional development, resources, and education for underrepresented and marginalized spa pros, she founded the Network of Multicultural Spa and Wellness Professionals (NMSWP) to be the gap filler.